We believe America is driven forward by small businesses – the people who work for them, and the families who rely on them to be successful.
Today, their healthcare experience isn’t always that great. In fact, it can be downright daunting and overwhelming to navigate. Getting the care they need when they want it is getting more and more difficult. It’s safe to say everyone agrees that healthcare costs, waste and unnecessary administration have gotten out of hand.
It doesn’t have to be this way. Waste can be eliminated. Administration can be streamlined. You don’t have to accept the status quo. There are better solutions.
We make healthcare a smart advantage for businesses, allowing them to easily and affordably recruit and retain employees in a way their competitors cannot.
We help employers create healthcare plans that are affordable, comply with Obamacare and take great care of their people.
We imagine a day when all American companies can have healthcare working so well and so inexpensively that they will want to provide it for free so they can maximize free-market advantages in the local and global marketplaces. They will utilize healthcare to attract talented workforces and fuel their growth.
Chairman of the Board
Director of Membership
Director of Talent Acquisition
After years of operating multi-specialty healthcare practices in Toronto, Canada, Dr. David Berg relocated to Phoenix and founded Arrowhead Health Centers in 1997 with his wife, Dr. Janice Johnston, a primary care physician.
Here, they put a new healthcare vision to the test, integrating multiple practice areas under one roof and streamlining numerous business and clinical processes and systems that enabled Arrowhead Health Centers to provide faster and more complete access to care while significantly reducing costs. Their methods consistently led to healthier outcomes, and Arrowhead’s patients consistently required measurably less hospitalization than industry benchmarks.
Not only did this model increase patient satisfaction, but they identified a more affordable and convenient way to provide their own employees with high-quality healthcare at about a third of the market rate. The business, technological and clinical efficiencies of this new delivery system allowed them to save hundreds of thousands of dollars in employee healthcare costs per year – money they were able to reinvest in building Arrowhead Health Centers.
Recognizing the value of this model and the potential benefit to businesses nationwide, they teamed up with Paul Johnson – former Phoenix Councilman and Mayor turned business leader and developer – to co-found Redirect Health in 2013, so other companies could experience the same benefits. The business and clinical efficiencies originating at Arrowhead were scaled out further to meet the needs of companies of all sizes.