Faced with potential business-crippling penalties that could reach nearly $1 million each year, leadership at an Arizona-based full-service car wash, auto detailing and maintenance center with hundreds of employees across 18 locations in the Phoenix area, knew it needed to act quickly to provide a comprehensive, easy-to-understand and convenient healthcare solution for its workforce. Without one, the company’s survival was at stake.

The Challenge

The Affordable Care Act (ACA) has brought a new world order to a whole class of employers who have never worried about needing to provide healthcare benefits. Whether with just 10 employees or more than 1,000, the challenge was the same – providing a viable healthcare option to the workforce that would satisfy the new healthcare law while ensuring profitability. For the company, the challenge was real and the race was on to find a practical solution that fit the company’s needs:

  • The car wash was wading into uncharted territory as it operated in an industry that traditionally didn’t offer health insurance.
  • This environment was also new to employees, who had never needed to understand the intricacies of healthcare insurance or absorb costs associated with coverage.
  • With more than 350 predominantly young male employees, the majority of whom speak only Spanish and are spread across the Phoenix, Arizona area, a one-size-fits-all option would be challenging to find.
  • Employees would typically seek out quick-fix healthcare through urgent care or emergency department visits.

The end result for the company went far beyond adopting a healthcare solution that would help bring them into ACA compliance. They now had a solution that not only provided required coverage, but also delivered employees unlimited care at Redirect Health Accredited Centers, was affordable and helped employees take charge of their healthcare.

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