Paul Johnson 

Chief Executive Officer & Co-Founder
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Paul Johnson 

Mr. Johnson has served as CEO and Co-founder of Arrowhead Health, and now Redirect Health since our inception. He helps oversee operations and identifies new opportunities that support the company’s efforts to offer employers affordable, high-quality healthcare options. Mr. Johnson currently serves as Chairman of the Board of Directors for Arrowhead Health Centers and is a past member of the Board of Directors for the John C. Lincoln Hospital Foundation. Among his many contributions to the industry, he also co-authored The Business Owner's Guide to Ending the Fight with Healthcare, a guide that teaches business owners how to leverage healthcare to their advantage. Prior to co-founding Redirect Health, Mr. Johnson founded several multi-million dollar companies. He has also had a successful political career which included serving as the Mayor of Phoenix from 1990 to 1994. He and his administration were showcased in the New York Times, Forbes and People, among other national media outlets, for efforts leading to the Bertelsmann Award honoring Phoenix as the “Best Run City in the World.” He attended ASU as a History Major, and holds degrees in Business from University of Phoenix, and a degree from Harvard's Kennedy School in the Program for Senior Executives.

Dr. Janice Johnston

Chief Medical Officer & Co-Founder
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Dr. Janice Johnston

Dr. Johnston Co-founded Arrowhead Health, now Redirect Health and is serving as the Chief Medical Officer for the company. She oversees all medical operations as well as patient experience, spearheading efforts to enhance quality of care while improving administrative efficiencies. Dr. Johnston is integral to both the telehealth and in-person clinical operations, continually advancing strategies to improve member service and ensure positive patient outcomes. She has been recognized numerous times by AZ Business Magazine in the categories of “Most Influential Women Business Leaders," "Outstanding Medical Director" and "Telehealth Leader." She was also recognized as a "Keeping the Blues Alive" award recipient for her work advocating for musicians’ health. Additionally, Dr. Johnston is part of the MusicCares Provider Network through the Grammy Foundation. She holds an M.D. from the University of Toronto and is currently a Health Insider for ABC15.

Dr. David Berg

Chairman of the Board & Co-Founder
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Dr. David Berg

Dr. Berg has served as President and Co-founder of Arrowhead Health, and now Redirect Health alongside Janice and Paul since our inception. Prior to co-founding Redirect Health, Dr. Berg established and maintained successful healthcare clinics both in Canada and the United States. With Redirect Health he has leveraged his decades of healthcare leadership experience to make healthcare simple and affordable for businesses throughout the country. Dr. Berg is the author of The Business Owner's Guide to Ending the Fight with Healthcare, a how-to guide that helps business owners leverage healthcare as a competitive advantage. In 2018, the Phoenix Business Journal honored Dr. Berg with the “Healthcare Heroes Innovator Award” for creating a transformative healthcare member experience that eliminates barriers for people to get affordable healthcare. He holds degrees in Physics and Biology from the University of Toronto as well as a Doctor of Chiropractic degree from The Canadian Memorial Chiropractic College.

Guy Berry

Chief Operating Officer
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Guy Berry

Mr. Berry serves as Chief Operating Officer and has been with Redirect Health since 2013. He has also obtained the level of Senior Certified Professional by the Society of Human Resource Management, supporting his ability to lead people, culture and talent in our organization. Guy has an extensive background in leadership and healthcare with prior experience from Concentra Urgent Care where he was the Assistant Area Operations Director responsible for multiple Urgent Care clinics throughout Arizona. Mr. Berry holds a BBA from Baylor University and an MBA from University of North Texas.

Jeremy Wilson

Chief Technical Officer
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Jeremy Wilson

Mr. Wilson has served as Chief Technology Officer since August 2021. He is an expert with more than 20 years of experience in enterprise-scale architectures and is exceptional at forming strong, agile teams to accomplish business goals across the entire company. Prior to joining Redirect Health, he served as the Chief Technology Officer of Chassi since its founding in 2016. Mr. Wilson has created or overseen the development of several enterprise SaaS and content delivery platforms including being one of the first employees and Technology Director at the successful SaaS company WebPT, Inc. He is a speaker for Agile Arizona, PMC-IV certified through Pragmatic Marketing, Certified Scrum Alliance ScrumMaster, Certified Agile Coach, a Certified Facilitator, and a 4DX, EBM, and Rockefeller Habits Strategic Planning Coach. Mr. Wilson attended the College of DuPage where he studied Geological/Geophysical Engineering.

Mark Miola

Senior Vice President of Operations
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Mark Miola

Mr. Miola serves as Senior Vice President of Operations and has been with Redirect Health since 2019. His extensive operations experience ranges from small, early stage ventures to large corporations. He’s a career operations professional known for his ability to make substantial business and process improvements that drive results. Over his extensive career, Mr. Miola has been particularly effective at managing people, a trait that serves him well when helping startup and growing companies increase revenue and profitability. Prior to Redirect Health, he held leadership and operations roles with Motorola, Radio Shack and Emerson Electric. As founding COO with Solera Health, he was instrumental in the company’s rapid growth from startup through series B financing. Mr. Miola holds a Bachelor of Science degree in Aerospace Engineering from Cornell University and an MBA, with distinction, from Northwestern University’s Kellogg Graduate School of Business.

Celeste Peterson

Vice President of Marketing and Brand
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Celeste Peterson

Ms. Peterson has served as Vice President of Marketing and Brand since August 2020. Her focus is building member growth through strategic marketing campaigns and brand awareness. Prior to joining Redirect Health, she worked within private and public Fortune 100 companies focused on consumers and driving results. Ms. Peterson was the Director of Corporate Marketing and Brand at Verra Mobility where she led global marketing strategy, PR & investor relations, media and re-branding efforts. She also held various marketing leadership roles at NBC Affiliate/12 News, GoDaddy, PetSmart, Old Navy and R&R Partners where she led the Avent account focused on global integrated campaigns, rebranding and media. She holds a Bachelor of Arts in Communications from Kent State University.

Tim Woodyard

Vice President of Sales and Broker Support
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Tim Woodyard

Mr. Woodyard has served as the Vice President of Sales and Broker Support since August 2020. He is an accomplished sales leader with over three decades of experience building sales teams, driving sales performance and increasing revenue. His expertise lies in successfully developing and implementing effective sales strategies, building high performing teams, engaging with target clients, understanding needs and leveraging a consultative experience to create exceptional consistent performance, focusing on a “win-win” for all parties. Prior to joining Redirect Health, he was an award-winning insurance agency owner and District Manager with Farmers Insurance, M&A Consultant and M&A Director at Nationwide Insurance, and successfully led multiple entrepreneurial endeavors such as online insurance aggregator and Amazon Delivery Service Provider startup. He attended Ohio State University.

Michael Bechtol

Vice President of Membership and Enrollment
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Michael Bechtol

Mr. Bechtol has served as Vice President of Membership and Enrollment since January 2015. He drives nationwide initiatives to educate employers and individuals about Redirect Health’s healthcare solutions. Since joining the company, Mr. Bechtol has made operations member-centric, allowing for greater efficiency, streamlining and affordability. His efforts have helped the company expand membership nationwide. Mr. Bechtol innovates new processes and program benefits to bring more value to members, ensuring they have a positive healthcare experience and that all needs are met. Prior to joining Redirect Health, he served as Tournament Director at Vanguard Golf Management.

Deborah Davis-Steinberg

Controller
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Deborah Davis-Steinberg

Ms. Davis-Steinberg serves as the Controller and has worked for Redirect Health since July 2021. She brought with her more than 30 years of experience in public and private retail and financial services firms. She has held executive positions in several entrepreneurial entities including the successful launch of an eco-friendly dry cleaning company of which she was the sole owner. Ms. Davis-Steinberg developed a specialty in accounting and tax and is an Enrolled Agent with representation privileges with the IRS. But her primary interest is in helping innovative companies implement operational policies and systems for efficient financial tracking. Ms. Davis-Steinberg holds a Bachelor’s degree from San Diego State University and a Masters of Business Administration from Arizona State University.

Barry Pritchett

Director of Care Logistics
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Barry Pritchett

Mr. Pritchett has served as Director of Care Logistics since February 2021. He has an extensive background in corporate operations with an emphasis on Contact Center operations. Over the past 30 years, Mr. Pritchett has held several operational leadership roles within Fortune 100 companies such as AT&T, Chase, American Express and The Home Depot. In all of his previous endeavors, Mr. Pritchett has made significant strategic and cultural contributions to not only his specific business unit but to the operation as a whole. Mr. Pritchett is a strong advocate of the principles surrounding “Servant Leadership.” These principles have guided his decisions in creating not only efficient business units, but also environments that foster engagement and personal growth. He brings an understanding of essential business operations proficiencies including forecasting, capacity planning, real time management, and growth coaching. Mr. Pritchett has a Bachelor of Science degree in Aerospace Engineering from Arizona State University.

Craig Mumpton

Director of TPA Operations
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Craig Mumpton

Mr. Mumpton has served as Director of TPA Operations since February 2021. He oversees the day-to-day operations for the Redirect Health Administration, LLC, a Third-Party Administrator (TPA) created specifically to support Redirect Health in future growth. He oversees the A/R billing, claims, eligibility, vendors and commissions for the TPA. Mr. Mumpton has been working with and creating health plans for TPAs for over 16 years and has created hundreds of plans for most major nationwide insurance carriers including Blue Cross, United and Aetna, with over $100 million in annual premiums. He has worked with brokers and carriers for over 34 years. He holds a BS in Finance from State University of New York, Fredonia.

Kirby Baer

Director of Business Development
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Kirby Baer

Mr. Baer has served as Director of Business Development since August 2021. He has vast experience in the insurance industry, holding five insurance designations, four insurance licenses and two FINRA licenses. Prior to joining Redirect Health, Mr. Baer’s career included working with Nationwide as a Mergers and Acquisition consultant buying and selling agencies for almost 10 years. His insurance career began with a small nation carrier writing fleet size trucking risks, which led to a role with a regional carrier underwriting commercial accounts, and eventually into production underwriting and finally into sales management. Mr. Baer is a licensed stockbroker and holds a BSBA in Marketing with a minor in Economics from Shippensburg University.