Leadership

Cheryl serves as the CFO for Redirect Health where she oversees all aspects of accounting and finance, driving efficiency and supporting strategic growth. She is a seasoned finance executive with over 25 years of experience in accounting, finance, and organizational leadership. She successfully took her own company public and brings deep expertise in structuring scalable operations, […]

Boaz Maor serves as the Chief Customer Officer at Redirect Health where he leads efforts to ensure members can maximize value from their healthcare solutions. A seasoned startup executive, Boaz has a deep passion for Customer Success and has been instrumental in shaping the field. Prior to joining Redirect Health, Boaz served as the Chief […]

Annissa serves as the Assistant Director of Membership at Redirect Health, bringing over 7 years of experience in sales and customer service and 6 years in Human Resources. She aims to develop processes and initiatives that lead to solutions and positive experience for our members. Annissa is a SHRM Certified Professional, earned in February 2024, […]

Brandon Hermann has served as the Director of Sales at Redirect Health since 2024. With over a decade of experience in the healthcare industry, Brandon began his journey at Fidelity Life in 2011, quickly moving into leadership roles. By 2017, he was spearheading the SMB division at GoHealth. Now with Redirect Health, Brandon leads strategic […]

Lior Weinstein serves as the Chief Revenue Officer and Chief Technical Officer at Redirect Health, where he combines extensive expertise in technology and business development to drive growth, optimize revenue strategies, and deliver innovative healthcare solutions. With a proven record as a fractional CTO and founder of multiple successful ventures, Mr. Weinstein has led the […]

Photo and bio coming soon.

Mr. Fullmer serves as Director of Sales Operations and has been with Redirect Health since May 2021. He joined with 7 years in the healthcare industry under his belt. He has also been consulting as a licensed health insurance producer since 2018. Mr. Fullmer served as a small business executive in the medical field for […]

Mr. Strash has served as the Vice President of Ambulatory Surgery Centers & Hospital Relations since starting with Redirect Health in March 2022. He is a seasoned healthcare executive with 30 years in the space including hospital operations, hospital start-ups, best-practice turnarounds, and hospital/ASC mergers and acquisitions. He is also an ASC/hospital revenue cycle/billing expert. […]

Ms. Erickson joined Redirect Health as CFO in May 2022 to lead the Financial and Administrative Operations and guide Redirect Health through a significant stage of growth and profitability. Her focus is on ensuring sound financial performance and practices, strong profitable growth, and setting strategy for new business opportunities. Prior to joining Redirect Health, she […]