Chris Trimble of The Physician Innovator caught up with Dr. David Berg to talk about Arrowhead Health Centers, the often hyped (but rarely followed) put-the-patient-first philosophy, and the evolution of Redirect Health, a company that is revolutionizing care delivery in America.

The article shares the story of Dave and his wife, Dr. Janice Johnston, who formed Arrowhead Health Centers in 1997, shortly after moving to Arizona from Toronto. Baffled by the transactional nature of U.S. healthcare, they did something radical: they asked the patients what they wanted – and pioneered a new kind of healthcare that gives patients what they want and need. Arrowhead became a model for Redirect Health, which helps businesses nationwide provide quality healthcare for their employees at a fraction of the cost of traditional health insurance.

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