Executive Leadership

Cheryl serves as the CFO for Redirect Health where she oversees all aspects of accounting and finance, driving efficiency and supporting strategic growth. She is a seasoned finance executive with over 25 years of experience in accounting, finance, and organizational leadership. She successfully took her own company public and brings deep expertise in structuring scalable operations, […]

Boaz Maor serves as the Chief Customer Officer at Redirect Health where he leads efforts to ensure members can maximize value from their healthcare solutions. A seasoned startup executive, Boaz has a deep passion for Customer Success and has been instrumental in shaping the field. Prior to joining Redirect Health, Boaz served as the Chief […]

Lior Weinstein serves as the Chief Revenue Officer and Chief Technical Officer at Redirect Health, where he combines extensive expertise in technology and business development to drive growth, optimize revenue strategies, and deliver innovative healthcare solutions. With a proven record as a fractional CTO and founder of multiple successful ventures, Mr. Weinstein has led the […]

Photo and bio coming soon.

Mr. Fullmer serves as Director of Sales Operations and has been with Redirect Health since May 2021. He joined with 7 years in the healthcare industry under his belt. He has also been consulting as a licensed health insurance producer since 2018. Mr. Fullmer served as a small business executive in the medical field for […]

Mr. Strash has served as the Vice President of Ambulatory Surgery Centers & Hospital Relations since starting with Redirect Health in March 2022. He is a seasoned healthcare executive with 30 years in the space including hospital operations, hospital start-ups, best-practice turnarounds, and hospital/ASC mergers and acquisitions. He is also an ASC/hospital revenue cycle/billing expert. […]

Ms. Erickson joined Redirect Health as CFO in May 2022 to lead the Financial and Administrative Operations and guide Redirect Health through a significant stage of growth and profitability. Her focus is on ensuring sound financial performance and practices, strong profitable growth, and setting strategy for new business opportunities. Prior to joining Redirect Health, she […]

Mr. Wilson has served as Chief Technology Officer since August 2021. He is an expert with more than 20 years of experience in enterprise-scale architectures and is exceptional at forming strong, agile teams to accomplish business goals across the entire company. Prior to joining Redirect Health, he served as the Chief Technology Officer of Chassi […]

Mr. Baer has served as Director of Business Development since August 2021. He has vast experience in the insurance industry, holding five insurance designations, four insurance licenses and two FINRA licenses. Prior to joining Redirect Health, Mr. Baer’s career included working with Nationwide as a Mergers and Acquisition consultant buying and selling agencies for almost […]